Applaws Chicken Selection Multipack in Broth 12 x 70g

Composition:

• /Chicken Breast:/ Chicken Breast 75%, Chicken Broth, Rice.]
• [/Chicken Breast with Cheese:/ Chicken Breast* 70%, Chicken Broth*, Cheese 5%, Rice*. *Natural Ingredients.]
• [/Chicken Breast with Pumpkin:/ Chicken Breast 50% Pumpkin 25%, Chicken Broth, Rice.]
• [/Chicken Breast with Ham:/ Chicken Breast* 70%, Chicken Broth*, Ham, Rice*. *Natural Ingredients.]

Nutritional Additives:

Chicken Breast: Protein 16%, Crude Fibre 0.1%, Crude Fat 1%, Crude Ash 1%, Moisture 80%, 828 kcal/kg, 58 kcal/can Chicken Breast with Cheese: Protein 15%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 80%, 872 kcal/kg, 61.0 kcal/can Chicken Breast with Pumpkin: Protein 10%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 80%, 578 kcal/kg, 40.5 kcal/can Chicken Breast with Ham: Protein 15%, Crude Fibre 0.1%, Crude Fat 1%, Crude Ash 1%, Moisture 81%, 786 kcal/kg, 55.0 kcal/can

Brand Credentials & Scale 

·         Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)

·         2024 global rebrand - the largest in the brand's history - reinforcing its ambition to become the world's No. 1 premium, natural cat food brand

·         Backed by continuous investment in R&D, packaging innovation, and international growth

·         B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners

·         Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

·         Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price

·         Ideal shelf position between economy brands and ultra-premium products

·         Strong margin profile for retailers, combined with broad customer appeal

·         Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition

·         Greek owners increasingly treat pets as family and seek premium, specialized nutrition

·         E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws