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Dear Partners and Customers,

We would like to inform you that Milann Hellas will be closed from 10 to 23 August.

All orders and enquiries received during this period will be processed after we reopen on 24 August.

Thank you for your trust and continued partnership. We wish you and your families a wonderful, safe, and relaxing summer.

The Milann Hellas Team

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Applaws Chicken Selection Multipack in Broth 12 x 70g

Applaws Chicken Selection Multipack in Broth 12 x 70g – natural wet cat food variety pack
Applaws Chicken Selection Multipack in Broth 12 x 70g – natural wet cat food variety pack
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Applaws Chicken Selection Multipack in Broth 12 x 70g – natural wet cat food variety pack
Applaws Chicken Selection Multipack in Broth 12 x 70g – natural wet cat food variety pack
Applaws Chicken Selection Multipack in Broth 12 x 70g
19.24€
  • Availability: In Stock
  • Brand: APPLAWS
  • Model: 605.10120.1017
  • SKU: 605.10120.1017
  • EAN: 5060333437374
  • MPN: 1017ML-A

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Applaws™ Chicken Selection Multipack in Broth is a 100% natural complementary pet food for adult cats, made with nothing more than the ingredients listed. Four irresistible chicken-based recipes, all served in a light, hydrating broth, no artificial colours, flavours or preservatives, ever.

Key Benefits

  • ✔ Chicken Breast: 75% chicken breast, chicken broth, and rice
  • ✔ Chicken Breast with Cheese: 70% chicken breast with 5% cheese, chicken broth, and rice
  • ✔ Chicken Breast with Pumpkin: 50% chicken breast with 25% pumpkin, chicken broth, and rice
  • ✔ Chicken Breast with Ham: 70% chicken breast with ham, chicken broth, and rice
  • ✔ Made with natural ingredients, free from artificial colours, flavours, or preservatives

What's in the Box

→ 3 x Chicken Breast in Broth - Chicken Breast 75%, Chicken Broth, Rice
→ 3 x Chicken Breast with Cheese in Broth - Chicken Breast 70%, Chicken Broth, Cheese 5%, Rice
→ 3 x Chicken Breast with Pumpkin in Broth - Chicken Breast 50%, Pumpkin 25%, Chicken Broth, Rice
→ 3 x Chicken Breast with Ham in Broth - Chicken Breast 70%, Chicken Broth, Ham, Rice

Composition:

  • /Chicken Breast:/ Chicken Breast 75%, Chicken Broth, Rice.]
  • [/Chicken Breast with Cheese:/ Chicken Breast* 70%, Chicken Broth*, Cheese 5%, Rice*. *Natural Ingredients.]
  • [/Chicken Breast with Pumpkin:/ Chicken Breast 50% Pumpkin 25%, Chicken Broth, Rice.]
  • [/Chicken Breast with Ham:/ Chicken Breast* 70%, Chicken Broth*, Ham, Rice*. *Natural Ingredients.]

Nutritional Additives:

Chicken Breast: Protein 16%, Crude Fibre 0.1%, Crude Fat 1%, Crude Ash 1%, Moisture 80%, 828 kcal/kg, 58 kcal/can Chicken Breast with Cheese: Protein 15%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 80%, 872 kcal/kg, 61.0 kcal/can Chicken Breast with Pumpkin: Protein 10%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 80%, 578 kcal/kg, 40.5 kcal/can Chicken Breast with Ham: Protein 15%, Crude Fibre 0.1%, Crude Fat 1%, Crude Ash 1%, Moisture 81%, 786 kcal/kg, 55.0 kcal/can

Recommended Daily Feeding
Daily Feed
Up to 2 cans per day
Feed up to 2 cans a day depending on the size of your cat.

Fresh drinking water should be made available at all times.
Serve at room temperature.

Brand Credentials & Scale 

·         Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)

·         2024 global rebrand - the largest in the brand's history - reinforcing its ambition to become the world's No. 1 premium, natural cat food brand

·         Backed by continuous investment in R&D, packaging innovation, and international growth

·         B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners

·         Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

·         Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price

·         Ideal shelf position between economy brands and ultra-premium products

·         Strong margin profile for retailers, combined with broad customer appeal

·         Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition

·         Greek owners increasingly treat pets as family and seek premium, specialized nutrition

·         E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws

 

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