Applaws Taste Toppers Dog Tin Chicken Breast in Broth

Applaws Dog Tin with Chicken Breast in Broth for adult dogs contains nothing more than the following ingredients.

Composition: Chicken Breast 75%, Chicken Broth 24%, Rice 1%.

Additives: None.

Analytical Constituents: Protein 13%, Crude Fibre 1%, Crude Oils and Fats 0.3%, Crude Ash 2%, Moisture 82%.

Brand Credentials & Scale 

·         Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)

·         Backed by continuous investment in R&D, packaging innovation, and international growth

·         B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners

·         Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

·         Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price

·         Ideal shelf position between economy brands and ultra-premium products

·         Strong margin profile for retailers, combined with broad customer appeal

·         Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition

·         Greek owners increasingly treat pets as family and seek premium, specialized nutrition

·         E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws