Applaws Variety Selection in Broth | Natural Wet Dog Food Multipack

Composition:

• Chicken Breast with Broccoli, Apple & Quinoa in Broth: Chicken Breast 45%, Water, Broccoli 10%, Apple 10%, Quinoa 5%.
• Beef with Green Beans, Sweet Potato & Red Pepper in Broth: Beef Broth, Beef 30%, Green Beans 10%, Sweet Potato 10%, Beef Liver 5%, Red Pepper 5%.
• Tuna Fillet with Pumpkin, Chickpeas & Kale in Broth: Tuna Fillet 45%, Fish Broth, Pumpkin 10%, Chickpeas 10%, Kale 5%.

Nutrition:

• Chicken: 569 kcal/kg
• Beef: 527 kcal/kg
• Tuna: 639 kcal/kg

Brand Credentials & Scale 

·         Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)

·         Backed by continuous investment in R&D, packaging innovation, and international growth

·         B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners

·         Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

·         Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price

·         Ideal shelf position between economy brands and ultra-premium products

·         Strong margin profile for retailers, combined with broad customer appeal

·         Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition

·         Greek owners increasingly treat pets as family and seek premium, specialized nutrition

·         E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws