Applaws Cat Tin Tuna Fillet with Prawn in Broth

Applaws Tuna Fillet with Prawn for adult cats contains nothing more than the following ingredients:

Composition: Tuna Fillet 52%, Fish Broth, Prawn 23%, Rice.

Additives: None.

Analytical Constituents: Protein 14%, Crude Fat 1%, Crude Ash 2%, Crude Fibre 1%, Moisture 82%.

Brand Credentials & Scale 

• Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)
• 2024 global rebrand - the largest in the brand's history - reinforcing its ambition to become the world's No. 1 premium, natural cat food brand
• Backed by continuous investment in R&D, packaging innovation, and international growth
• B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners
• Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

• Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price."
• Ideal shelf position between economy brands and ultra-premium products
• Strong margin profile for retailers, combined with broad customer appeal
• Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition
• Greek owners increasingly treat pets as family and seek premium, specialized nutrition
• E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws