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Dear Partners and Customers,

We would like to inform you that Milann Hellas will be closed from 10 to 23 August.

All orders and enquiries received during this period will be processed after we reopen on 24 August.

Thank you for your trust and continued partnership. We wish you and your families a wonderful, safe, and relaxing summer.

The Milann Hellas Team

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Applaws Wet Cat Food Fish Selection Multipack in Broth 12 x 70g

Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
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Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
Applaws Wet Cat Food Fish Selection Multipack in Broth 12 x 70g
19.24€
  • Availability: In Stock
  • Brand: APPLAWS
  • Model: 605.10121.1018
  • SKU: 605.10121.1018
  • EAN: 5060333437381
  • MPN: 1018ML-A

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Applaws™ Fish Selection Multipack in Broth is a 100% natural complementary pet food for adult cats, made with nothing more than the ingredients listed. Four ocean-rich recipes served in a light, hydrating fish broth, naturally rich in taurine and omega-3 fatty acids, with no artificial colours, flavours or preservatives added.

Key Benefits

  • ✔ 100% natural ingredients - no artificial additives of any kind
  • ✔ Naturally rich in taurine, essential for feline heart and eye health
  • ✔ Source of omega-3 fatty acids to support skin, coat and joints
  • ✔ Light broth contributes to daily hydration
  • ✔ High-quality fish protein to support lean muscle mass
  • ✔ Serve alone or alongside Applaws™ complete dry cat food for a balanced diet

What's in the Box

→ 3 x Tuna Fillet in Broth - Tuna Fillet 75%, Fish Broth, Rice
→ 3 x Ocean Fish in Broth - Mackerel 45%, Tuna Fillet 30%, Fish Broth, Rice
→ 3 x Tuna Fillet with Prawn in Broth - Tuna Fillet 55%, Fish Broth, Prawn 20%, Rice
→ 3 x Mackerel with Sardine in Broth - Mackerel 50%, Sardine 25%, Fish Broth, Rice

Composition:

  • [/Tuna Fillet:/ Tuna Fillet 75%, Fish Broth, Rice.]
  • [/Ocean Fish:/ Mackerel 45%, Tuna Fillet 30%, Fish Broth, Rice.]
  • [/Tuna Fillet with Prawn:/ Tuna Fillet 55%, Fish Broth, Prawn 20%, Rice.]
  • [/Mackerel with Sardine:/ Mackerel 50%, Sardine 25%, Fish Broth, Rice.]

Nutritional Additives:

Tuna Fillet: Protein 16%, Crude Fibre 0.1%, Crude Fat 1%, Crude Ash 1%, Moisture 80%, 828 kcal/kg, 58.0 kcal/can Ocean Fish: Protein 17%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 78%, 953 kcal/kg, 66.7 kcal/can Tuna Fillet with Prawn: Protein 14%, Crude Fibre 0.1, Crude Fat 1%, Crude Ash 1%, Moisture 81%, 783 kcal/kg, 54.8 kcal/can Mackerel with Sardine: Protein 15%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 79%, 905 kcal/kg, 63.4 kcal/can

Recommended Daily Feeding
Daily Feed
Up to 2 cans per day
Feed up to 2 cans a day depending on the size of your cat.

Fresh drinking water should be made available at all times.
Serve at room temperature.

Brand Credentials & Scale 

·         Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)

·         2024 global rebrand - the largest in the brand's history - reinforcing its ambition to become the world's No. 1 premium, natural cat food brand

·         Backed by continuous investment in R&D, packaging innovation, and international growth

·         B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners

·         Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

·         Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price

·         Ideal shelf position between economy brands and ultra-premium products

·         Strong margin profile for retailers, combined with broad customer appeal

·         Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition

·         Greek owners increasingly treat pets as family and seek premium, specialized nutrition

·         E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws

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