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Applaws Wet Cat Food Fish Selection Multipack in Broth 12 x 70g

Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
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Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
Applaws Fish Selection Multipack in Broth 12 x 70g – natural wet cat food fish variety pack
Applaws Wet Cat Food Fish Selection Multipack in Broth 12 x 70g
19.24€
  • Availability: In Stock
  • Brand: APPLAWS
  • Model: 605.10121.1018
  • SKU: 605.10121.1018
  • EAN: 5060333437381
  • MPN: 1018ML-A

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Applaws™ Fish Selection Multipack in Broth is a 100% natural complementary pet food for adult cats, made with nothing more than the ingredients listed. Four ocean-rich recipes served in a light, hydrating fish broth, naturally rich in taurine and omega-3 fatty acids, with no artificial colours, flavours or preservatives added.

Key Benefits

  • ✔ 100% natural ingredients - no artificial additives of any kind
  • ✔ Naturally rich in taurine, essential for feline heart and eye health
  • ✔ Source of omega-3 fatty acids to support skin, coat and joints
  • ✔ Light broth contributes to daily hydration
  • ✔ High-quality fish protein to support lean muscle mass
  • ✔ Serve alone or alongside Applaws™ complete dry cat food for a balanced diet

What's in the Box

→ 3 x Tuna Fillet in Broth - Tuna Fillet 75%, Fish Broth, Rice
→ 3 x Ocean Fish in Broth - Mackerel 45%, Tuna Fillet 30%, Fish Broth, Rice
→ 3 x Tuna Fillet with Prawn in Broth - Tuna Fillet 55%, Fish Broth, Prawn 20%, Rice
→ 3 x Mackerel with Sardine in Broth - Mackerel 50%, Sardine 25%, Fish Broth, Rice

Composition:

  • [/Tuna Fillet:/ Tuna Fillet 75%, Fish Broth, Rice.]
  • [/Ocean Fish:/ Mackerel 45%, Tuna Fillet 30%, Fish Broth, Rice.]
  • [/Tuna Fillet with Prawn:/ Tuna Fillet 55%, Fish Broth, Prawn 20%, Rice.]
  • [/Mackerel with Sardine:/ Mackerel 50%, Sardine 25%, Fish Broth, Rice.]

Nutritional Additives:

Tuna Fillet: Protein 16%, Crude Fibre 0.1%, Crude Fat 1%, Crude Ash 1%, Moisture 80%, 828 kcal/kg, 58.0 kcal/can Ocean Fish: Protein 17%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 78%, 953 kcal/kg, 66.7 kcal/can Tuna Fillet with Prawn: Protein 14%, Crude Fibre 0.1, Crude Fat 1%, Crude Ash 1%, Moisture 81%, 783 kcal/kg, 54.8 kcal/can Mackerel with Sardine: Protein 15%, Crude Fibre 0.1%, Crude Fat 2%, Crude Ash 1%, Moisture 79%, 905 kcal/kg, 63.4 kcal/can

Recommended Daily Feeding
Daily Feed
Up to 2 cans per day
Feed up to 2 cans a day depending on the size of your cat.

Fresh drinking water should be made available at all times.
Serve at room temperature.

Brand Credentials & Scale 

·         Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)

·         2024 global rebrand - the largest in the brand's history - reinforcing its ambition to become the world's No. 1 premium, natural cat food brand

·         Backed by continuous investment in R&D, packaging innovation, and international growth

·         B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners

·         Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

·         Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price

·         Ideal shelf position between economy brands and ultra-premium products

·         Strong margin profile for retailers, combined with broad customer appeal

·         Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition

·         Greek owners increasingly treat pets as family and seek premium, specialized nutrition

·         E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws

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