Applaws Taste Toppers Dog Pouch Lamb with Vegetables in Gravy

Applaws Dog Pouch Lamb with Courgette, Carrots, and Chickpeas in Gravy for adult dogs contains nothing more than the following ingredients.

Composition: Lamb 26%,Lamb Broth, Courgette 10%, Carrot 10%, Chicken Breast, Chickpeas 5%, Vegetable Gelling Agent.

Additives: None.

Analytical Constituents: Protein 8%, Crude Fibre 0,1%, Crude Fat 3%, Crude Ash 2%, Moisture 86%.

Brand Credentials & Scale 

·         Premium, natural pet food brand established in 2006, owned by MPM Products (Making Pet Food Matters)

·         Backed by continuous investment in R&D, packaging innovation, and international growth

·         B Corp certified - a verified ethical and sustainability standard most competing brands can't claim, increasingly relevant to today's pet owners

·         Full-range consistency: dry, wet, and treats all built on the same high-protein, natural philosophy - the shop can build a complete Applaws basket, not just stock one format

Product Positioning in the Greek Market

·         Positioned in the accessible-premium tier - above mass-market brands, but priced in a way that lets everyday consumers buy such a premium product at an affordable price

·         Ideal shelf position between economy brands and ultra-premium products

·         Strong margin profile for retailers, combined with broad customer appeal

·         Rising demand in Greece for natural and organic pet food, driven by growing owner awareness of nutrition

·         Greek owners increasingly treat pets as family and seek premium, specialized nutrition

·         E-commerce and specialist pet retail both gaining share, favoring transparent, story-driven brands like Applaws